Name: From rookie to MVP: How CTV rose to sports domination
Start: 2025-06-18T13:00:00-04:00
End: 2025-06-18T14:30:00-04:00
Location: Nielsen Terrace

Register

📍Nielsen Terrace

Wednesday, June 18th 2025

1:00pm - 2:30pm CEST

The conversation around brand reputation is evolving. It's no longer just about legacy—it’s about how companies show up authentically, earn trust, and lead with intention in complex cultural moments.

Join Axios and Burson in Cannes, France, for an intimate roundtable lunch with brand leaders, and marketing and communications executives exploring how brands are balancing cultural relevance with reputational resilience to drive connection and maintain the bottom line.

Connected TV has quickly become the hottest destination for leagues and networks looking to hit a home run with consumers. With better data for ratings and new technology, streaming is making sports watching a more personalized consumer experience, while driving business opportunities for brands, networks and leagues.

Join Axios in Cannes, France, for a main stage event that dives deep into the world of streaming sports with top CTV experts, league executives, athletes and more.

Axios' media correspondent Sara Fischer will host conversations with:

Charlie Collier

President, Roku Media

Mark Marshall*

Chairman, Global Advertising and Partnerships, NBCUniversal

Anjali Sud

CEO, Tubi

Mike Tirico*

Host & Play-by-Play, NBC Sports

Karthik Rao

CEO, Nielsen

View From the Top segment

*Denotes panel segment

Agenda:

10:30am CEST | Doors open
11:00-12:00pm CEST | Seated roundtable discussion
12:00-1:00pm CEST | Networking

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion

The moderator of this roundtable discussion is:

Eleanor Hawkins

Communications Strategist and Writer, Axios

Nielsen Terrace

Hotel Martinez

73 Bd de la Croisette, 06400

Cannes, France

Please see our Axios event rules here.

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